How Google Detects Content Updates: What “Last Significant Update” Means for SEO
Changing the date on an old article does not automatically make the content fresh. Google has systems for understanding when pages are published or significantly…
Do Clicks Really Matter for Ranking?
There is a common SEO belief that getting more clicks from Google will automatically improve your rankings. It sounds logical. A page gets more clicks,…
Content Pruning: How to Audit and Remove Low-Value Content
Content pruning in simple terms After years of working in SEO, I have noticed something that many website owners miss. The problem is often not…
Google May Pay Publishers for AI Citations
Google is testing a new program that could change the relationship between publishers and AI search. The company is experimenting with paying selected publishers when…
How Fixing Technical SEO Helped an Ecommerce Store Grow Organic Traffic by 210%
Technical SEO is often treated as the less exciting part of search engine optimization. Most businesses would rather talk about keywords, content, backlinks, and rankings…
Top 5 SEO Alert Trackers
An SEO alert tracker monitors important SEO or website signals and notifies you when something changes. Depending on the platform, this can include rankings, technical…
SEO Alert Tracker: What It Is and What It Tracks
SEO problems rarely arrive with a big red warning on your screen. A developer can accidentally add a noindex directive during a website update. A…
Google Changes JSON-LD Extraction: What SEOs Need to Know
Google has announced a change to the way its Search systems extract JSON-LD structured data from HTML. Google Changes JSON-LD Parsing: Double-Escaped HTML Entities Will…
SSR or CSR: Which is Better for SEO?
If you work in SEO, you will eventually run into a website where the HTML source looks almost empty, while the browser displays a complete…
How Would You SEO a JavaScript-heavy Website?
A JavaScript-heavy website can look perfect to a user and still create serious SEO problems. The page loads. The animations work. Products appear. Filters work….
